The Essentials & More
Professional High-Quality Mascara
Ultra Plush offers a professional-grade formula with a long-lasting, smudge-proof, and water-resistant finish.
Curved Brush Design
Our curved brush features thin spikes that effectively lengthen and define your lashes, providing a stunningly voluminous look.
Ultimate Black
Experience the blackest of black with Ultra Plush. Perfect for any eye color, this mascara complements a wide range of eye makeup shades for a cohesive look.
Ideal Makeup Gift
Perfect as a gift for teen girls and makeup enthusiasts, Ultra Plush is the go-to mascara for anyone looking to enhance their natural beauty.
Cruelty-Free and Vegan-Friendly
Ultra Plush Mascara is cruelty-free and vegan-friendly, as it is free from animal testing. W7 is committed to making high-quality cosmetics accessible to everyone.
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